2009-07-02T15:23:23-05:002009-07-02T15:23:23-05:00I recently <a href='http://stubbornmule.wordpress.com/2008/08/06/starbucks-tipping-point/'>wrote about</a> the recent spate of Starbucks closures. The original chart used in the blog post was produced using R, but I later discovered Swivel and the first data set I uploaded was this Starbucks data. Here is an edited extract of the blog post.
<p>
On 1 July 2008, Starbucks <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=877'>announced</a> the closure of around 600 outlets in the US. More drastically, on 29 July they <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=883'>then announced</a> that 61 of the 84 Australian outlets would be closing.
</p>
Although the US closures represent a far smaller proportion of total outlets than here in Australia, they still represent a striking turnaround in the previously relentless growth of the coffee giant. Could this presage a significant change in the fortunes of one of the darlings of the MBA set? Or is it simply the evolution from growth to maturity?
<p>
I have to thank Mike for the data in this chart, which was painstakingly extracted from the Starbucks <a href='http://www.starbucks.com/aboutus/Company_Timeline.pdf'>company timeline</a>. The 2008 figure takes into account the 616 US closures (exact figure taken from the <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=882'>full list of closures</a>) and the 61 Australian closures. I should note that any new store openings in 2008 are not accounted for.</p>2702Starbucks Outlets: A Tipping Point?{"format":{"series.default_0.stroke":{"color":"rgb(75, 44, 17)","width":"5"},"series.default_0.fill":"rgb(75, 44, 17)","theme.plot_area.fill":"rgb(255, 253, 215)","series.default_0.format":{"precedence":1,"format":{"c":true,"ns":true,"p":-1,"t":"n"}},"axis.y.format":{"c":true,"ns":true,"p":-1,"t":"n"},"axis.x.format":{"dt":"%Y","t":"d"}},"type":"Areas"}ECzOJAvqoIjdVJG4pewp2Q==Starbucks Growth http://www.swivel.com/data_sets/show/1016359Starbucks Outlets: A Tipping Point?290619242010-01-08T18:23:21-05:00I recently <a href='http://stubbornmule.wordpress.com/2008/08/06/starbucks-tipping-point/'>wrote about</a> the recent spate of Starbucks closures. The original chart used in the blog post was produced using R, but I later discovered Swivel and the first data set I uploaded was this Starbucks data. Here is an edited extract of the blog post.
<p>
On 1 July 2008, Starbucks <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=877'>announced</a> the closure of around 600 outlets in the US. More drastically, on 29 July they <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=883'>then announced</a> that 61 of the 84 Australian outlets would be closing.
</p>
Although the US closures represent a far smaller proportion of total outlets than here in Australia, they still represent a striking turnaround in the previously relentless growth of the coffee giant. Could this presage a significant change in the fortunes of one of the darlings of the MBA set? Or is it simply the evolution from growth to maturity?
<p>
I have to thank Mike for the data in this chart, which was painstakingly extracted from the Starbucks <a href='http://www.starbucks.com/aboutus/Company_Timeline.pdf'>company timeline</a>. The 2008 figure takes into account the 616 US closures (exact figure taken from the <a href='http://www.starbucks.com/aboutus/pressdesc.asp?id=882'>full list of closures</a>) and the 61 Australian closures. I should note that any new store openings in 2008 are not accounted for.</p>