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Johnny Depp Hype Meter

By MikeC on Apr 02, 2007
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I'm trying to figure out the "hype" factor that a star contributes to the sales of a movie. I'm measuring this by the opening weekend sales divided by the worldwide gross sales. So if the ratio is high, then much of the sales is based on speculative entertainment of the movie based on the stars' recognition power. This is an experiment, which I will try on three people (Will Ferrell, Tom Cruise, Johnny Depp).

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Time Series Data

Range Nov 9, 1984 to Jul 7, 2006
(22 years)
Scale Daily to Yearly
Rows 36

Columns 7

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Initial (3.5 kb) Apr 02, 2007

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Data Summary

Showing last 6 rows and first 4 columns

Release Date	Movie	Role	First weekend gross	US gross	Worldwide gross	Hype meter

Dec 7, 1990	Edward Scissorhands	Edward Scissorhands	$159,622.00	$53,976,987.00	$53,976,987.00	0.002957223
Apr 6, 1990	Cry-Baby	Wade 'Cry-Baby' Walker	$3,004,905.00	$7,735,790.00	$7,735,790.00	0.388441904
Aug 11, 1989	A Nightmare On Elm Street: The Dream Child	Glenn Lantz	$8,115,176.00	$22,168,359.00	$22,168,359.00	0.366070217
Dec 19, 1986	Platoon	Lerner		$137,963,328.00	$137,963,328.00	0.0
May 3, 1985	Private Resort	Jack	$163,704.00	$331,816.00	$331,816.00	0.493357765
Nov 9, 1984	A Nightmare on Elm Street	Glen Lantz	$1,271,000.00	$25,504,513.00	$25,504,513.00	0.049834318
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