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Newspaper Association of America (http://www.naa.org/Trends-a...)
This week commemorates the death of newspaper tycoon William Randolph Hearst; he is notoriously famous for supporting the Spanish American War and sensationalizing headlines to boost circulation (also known as yellow journalism). These days Hearst may be disappointed that printed newspapers no longer feature "not quite libel" headlines and that circulation numbers are slowly dropping. This graph shows the percent change of adults that read the daily newspaper and the sunday edition between 1964 and 2006. While people reading the Sunday paper slightly increased around 1989, overall Sunday readers have decreased 18 percent in the past 42 years; the daily paper-reading population has decreased 30 percent. Despite the decrease in paper perusers, expenditures have increased dramatically; weekday newspapers spent over 6 billion dollars on circulation in 2003. Also on the decline, are the number of evening edition newspapers in print. So are less people reading the news these days - or are they just getting their daily dose of current events elsewhere? The Newspaper Association of America reports that more Americans read the news than watch prime time television or listen to the radio. However, the internet seems to be the most popular way to view the news. The web audience for online newspapers at home and in the office reached 59 million people (unique users) in September 2006.
—Natalie
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79% | Daily % of Adults and Sunday % of Adults |



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