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Viewers ages 18-29 by Online video vs. YouTube Generation All video viewers

107985508_128b0458ea_sBy Natalie on May 05, 2008
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According to a recent report from PEW, young adults are almost twice as likely to point to YouTube as a source for online video; 49 percent of viewers ages 18-29 say they watch YouTube, compared to 27 percent of viewers of all ages. This graph shows the percentage of young adults compared to viewers of all ages by different venues of watching video online. MySpace receives a smaller young adult audience than YouTube with 15 percent of young adult viewers and 6 percent overall. Cable and network TV sites are less popular among young adults, as well as news websites which garner 12 percent of viewers of all ages compared to 6 percent of young adults. —Natalie

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80% Viewers ages 18-29 and All video viewers