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“Tera Era” - Digital Technology Adoption Is On Rise

469205530mBy apurba on Jul 23, 2008
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A recent study conducted by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) found that US consumers of all ages have a voracious appetite for digital content. KRC Research conducted a national random telephone survey of 1,008 U.S. adults during last May.The explosive growth of content along with the rapid adoption of digital devices today is fueling the storage requirements of tomorrow - which Hitachi has dubbed as terabytes era or “Tera Era“.

The graph shows adoption of digital devices among Americans is on the rise. 88% Americans now own some kind of electronic device with digital storage capabilities.Camera phones and digital audio players are the biggest gainer since the 2005 study. Six in ten Americans now have a cell phone with a camera, more than doubling the level from 2005. Similar trend can be observed for Digital Camera ,Notebook Computer ,DVR & Portable Movie Players.

Earlier Trendsspotting blog predicted that as more & more technologies goes mainstream , Early Adopters Phase would decline from years to months. With the intersection of three dynamic elements - capacity, content and culture -that really seems happening. —apurba

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Correlations

Scale
38% % Adoption (2005) and % Adoption (2008)