A recent study conducted by KRC Research and Hitachi Global Storage Technologies (Hitachi GST) found that US consumers of all ages have a voracious appetite for digital content. KRC Research conducted a national random telephone survey of 1,008 U.S. adults during last May. With the explosive growth of content along with the rapid adoption of digital devices today is fueling the storage requirements of tomorrow - which Hitachi has dubbed it as terabytes era or “Tera Era“.